UX Design Trends for 2017
It’s safe to say we’re going to see some bold moves in UX in the coming months. Here are the 5 UX design trends to watch in 2017:
Great UX is intuitive and saves users time—especially linear designs that allow users to take just one action at a time. For example, Uber makes a clear transition through the booking system with simplicity and convenience.
Companies and users both love personalization. But in 2016, personalization of information brought some unpleasant surprises. Many people found themselves shocked by the results of Brexit and the US presidential election, as their social circles gave them the perception that the whole world shared their opinion.
Metrics beyond the interface
Traditional methods of measuring user experience include how long a user spends on a site, their movement through the pages, or where they drop off before purchasing. But as more and more experience goes beyond the digital—and the experience becomes the product—businesses will start watching more experience-based metrics to track the engagement impact, such as the positive contribution to the customer’s life.
Broader UX roles and specialization
UX has always been a broad category, but in 2017, specialization will trend towards new technologies and industries like virtual reality, artificial intelligence, and industries like health and fitness.
UX as a management practice
Forward-thinking companies see the benefit and importance of UX design in product and service offerings for their customers. But what will become more prevalent in 2017—and beyond—is the importance of UX design for employees.