If done effectively, social media can be one of the driving forces for the success of your freelance or agency business. A natural extension to your portfolio website, your social media accounts should be up to date and a core part of your marketing plan.

Pretty much everyone and their dog is on social media (literally, there are dogs on Instagram that have more followers and engagement than some celebrities). It was reported that as of March 2016 the internet had 3.17 billion users, and 2.3 billion of them are active on at least one social media platform. That’s a lot of people and a lot of opportunity!

In today’s post, I’m going to break down the benefits of being active on social media and how you can get started. As you read on, you’ll find great examples and tactics you can implement today to help you grow your freelance or agency business with social media.

Why should I be active on social media?

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